Golden Education

Not only does the precious metal’s softness and natural beauty make it appealing – gold jewellery never goes out of style. And that’s the golden truth.

Gold Jewellery Buying Tips

Learn more about one of our most cherished metals.

A rare metal that can be manipulated into any shape or design that fancies the imagination; gold has dazzled the human eye from the beginning of history. One of the most coveted metal in the world, gold has earned its place as an eternal symbol of intrinsic beauty and sensuality. The object of desire of many goldsmiths and jewellery designers, the allure of gold comes to life in a variety of intricate designs and colours.

What you need to know about buying gold jewellery

What Does Karat Mean?

Karat refers to the actual percentage of pure gold in jewellery. Pure gold, 24 karat contains 100% gold but is too soft for fine jewellery. Gold jewellery typically ranges from 10 to 18 karat and Canadian standards prevent anything less than 10 karat from being sold as gold jewellery.

The Colour of Gold

Gold is typically mixed with other metals such as silver, copper and zinc and the amounts of each can be varied to affect the final colour. Yellow gold is alloyed with silver and copper. White gold is alloyed with a large percentage of silver and rose gold is alloyed with copper.

The Art of Craftsmanship

The value of gold can also be determined by the artistry of the jewellery's craftsman. Though a well-made piece in a classic design may raise the price it will give you years of wear and enjoyment. Before making a final decision, be sure to look for the craftsman's trademark on gold jewellery and special characteristics that make it unique.

Caring For Your Gold Jewellery

Do not wear jewellery during rough work or while handling harsh chemicals. Use a solution of warm water and detergent-free soap with a soft-bristled brush to clean. Store in a fabric-lined box away from other pieces to preserve it from getting scratched.