Diamond Education
A diamond is a symbol of eternity, possessing incomparable beauty and radiance. Make sure it’s also a symbol of your love for a special someone.
DIAMONDS AND THE FOUR ‘C’s
A diamond is forever; make sure it’s the right one.
Diamonds. The most enduring symbol of love. Used when words alone cannot communicate our most profound, intimate feelings. The beauty of diamonds is one inspired by romance, by light, by nature and by colour and with all certainly, it is virtually an art form that combines timeless and elegant designs with meticulous craftsmanship. With all of this in mind, a simple yet powerful question stands, “How do you choose the perfect diamond?"
What you need to know about buying diamond jewellery
DIAMOND CUT
More than any other quality, cut determines the brilliance and fire of a diamond. To maximize this fire and brilliance, diamond cutters place each of the stone's facets in precise angled proportions.
Read MoreDIAMOND CLARITY
During the long period of diamond formation, gases or minerals are usually trapped inside the diamond. These are called inclusions, and a diamond's value is judged by the size and number of inclusions.
Read MoreDIAMOND COLOUR
The purest and most rare diamonds are virtually colourless. Colour quality is critical. A stone's beauty and value usually increase dramatically the more colourless it is.
Read MoreDIAMOND CARAT
Carat is the gemologist's standard measure of a diamond's weight. Size increases the value of a good quality diamond for the simple reason that large stones are more rare than small ones.
Read MoreConflict-Free Diamonds
We believe in and are committed to the action taken by the World Diamond Council to stop the sale of conflict diamonds. Our diamond suppliers use the ‘Kimberley Process and System of Warranties’ to ensure that all our diamond products are from legitimate sources, not involved in funding of conflict, and are in compliance with UN resolutions.