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Buyer's Guide

Looking for a diamond, gold or gemstone jewellery item for a special to show your appreciation? Purchase with confidence following our Buyer’s Guide.

Diamond & Fine Jewellery Buying Tips

Get the most out of your jewellery purchase.

Choosing any piece of jewellery is an exciting and rewarding experience and at any of our Charm Diamond Centres store locations, we can assist you with all your jewellery needs. With over 30 years of experience selling precious diamonds, gold jewellery and watches throughout Alberta, Saskatchewan, Ontario and the Atlantic provinces, we've picked up a few tricks or two that will help you buy jewellery with confidence. Explore our online Buyer's Guide: Resources & Tips and get the most out of your jewellery purchase.

Canadian Diamonds Buyers Guide Diamonds Buyers Guide Gold Buyers Guide Gemstones Buyers Guide

Canadian Diamonds

Find out what makes a true Canadian diamond and you can know for sure.

Diamond Buying Tips

Learn about the different factors that determine the value of a diamond.

Gold Buying Tips

Do you know the difference between a 10-karat and a 24-karat gold ring?

Gemstone Buying Tips

Check out our list for great cleaning tips on popular gemstones.

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